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Actresses Kim Tae-hee, Song Hye-kyo and Jun Ji-hyun are storming across screens in South Korea, staging a fresh round of battle in TV dramas and films.

Since the mid-1990s, the three women have been seen as iconic beauties with great potential in the country’s entertainment and commercial sectors.

Affectionately grouped as “Tae-Hye-Ji,” the veteran actresses have been generating a slew of headlines with their successful performances in TV dramas and movies.

Kim Tae-hee has shown an improved performance in the SBS medical drama “Yong-pal,” pacifying critics who had attacked her acting style. She plays a millionaire heiress in distress.

Song Hye-kyo has also attracted attention with her role in the upcoming KBS drama “Descendant of the Sun,” in which she will play a dispatched medic in an overseas military crisis zone. The show is set to air later this year.

Jun Ji-hyun has enjoyed a series of successes on small and silver screens alike. Fantasy romantic comedy TV series “My Love from Another Star” won her throngs of fans from across the Asian continent, and her roles in director Choi Dong-hoo’s box office hits “The Thieves” (2012) and “Assassination” (2015) have boosted her standing significantly.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)

Related article: Kim Tae-hee shows improved acting in ‘Yongpal’