Actor Kim Woo-bin is set to endorse the Korean arm of U.S. luggage retailer Samsonite, according to his agency iHQ on Monday.

“We picked Kim as he is rising as a new hotshot in the Asian entertainment scene with his good looks, acting skills and fashion sense. He is expected to play an important role in promoting Samsonite Red overseas beyond Korea,” said the company’s spokesperson.

The 26-year-old has recently completed commercial shooting for the brand in China’s Guangzhou.

Kim is set to return to the small screen with “Uncontrollably Fond,” which costars Miss A’s Suzy.

(khnews@heraldcorp.com)