Cube Entertainment, home to K-pop acts like BTOB, Pentagon and (G)I-DLE, teamed up with Universal Music Japan to establish a joint label as part of a global partnership.

The two music labels on Friday announced the launch of their joint music label, U Cube, at a ceremony in Seoul. The event was attended by Cube acts Pentagon, (G)I-DLE, CLC and Yoo Sun-ho, as well as Shin Dae-nam, CEO of Cube, and Masahiro Kazumoto, CEO of Universal Music Japan.

“We have been working closely with Cube since it promoted artists like 4Minute and Beast. And through this expanded partnership, through U Cube, we hope to expand our global influence beyond music. We plan to develop a comprehensive entertainment business,” said Kazumoto at the event.




He also stressed that the upcoming collaboration with Cube, which will cover movies and concerts as well, will reach an even wider global audience than before.

Cube artists also expressed their anticipation of a broader global presence.




Hui of Pentagon said, “I am (greatly) looking forward to our promotions with U Cube as we can share our music not only (with the) Japanese market but also (with) fans all over the world.” Soyeon of (G)I-DLE said, “We haven’t had an opportunity to promote (our music) in Japan since we are still a rookie (band), but we expect U Cube to facilitate our promotions.”

Cube Entertainment was founded in 2006 by Hong Seung-sung, former president of JYP Entertainment.

(lotus@heraldcorp.com)