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Big data analysis ranks BTS as boy band with ‘highest brand value’

By Kim Arin

  • Published : Oct 15, 2018 - 17:41
  • Updated : Oct 15, 2018 - 17:41

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Twitter (@BTS_twt)
BTS has the highest brand value of all K-pop boy bands according to Korea Business Research Institute.

In the big data report on boy band brand value published Monday, BTS came on top, trumping heavyweight competitors such as EXO and Wanna One.

The monthly report bases its analysis on media coverage, social media circulation and browse frequency on major portals about each boy band.

The October ranking marks BTS’ fifth consecutive month on top of the chart.

For the month of October, the list of BTS-related search words include “concert tour,” “London” and “UN.”

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Twitter (from left @weareoneEXO, @WannaOne_twt)
Wanna One and EXO came second and third respectively, followed by iKON and NCT as fourth and fifth.

By Kim Arin (arin@heraldcorp.com)