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Black Pink’s ‘As If It’s Your Last’ hit 400m views

  • Published : Sept 21, 2018 - 17:39
  • Updated : Sept 21, 2018 - 17:39

The music video of Black Pink’s “As If It’s Your Last” topped 400 million views as of noon on Friday, setting another record on YouTube.

Black Pink’s agency YG Entertainment celebrated the milestone by posting a poster on its official blog.

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(YG Entertainment)
The music video had hit 100 million views just 17 hours after its release. It took one year and three months to set the latest record, with Black Pink achieving 400 million views in the shortest time among girl groups.

Black Pink received YouTube’s Diamond Creator Award in July for attracting over 10 million followers on its channel, in another first for a Korean girl group.

The four-piece act has proved itself an influential contender on YouTube. All of its music videos released on YouTube have garnered more than 100 million views.

Black Pink will hold its first solo concert “Black Pink 2018 Tour [In Your Area] Seoul” in November.

By Kim Hye-soo (clairek@heraldcorp.com)