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Coca-Cola launches BTS bottles
Coca-Cola Korea released special packaging versions of its bottles with K-pop sensation BTS.
The local unit of the Atlanta-based company announced Monday that “by amazing support fans sent us with the previously released special packaged cans, we came up with a contour bottle version to feel the excitement once more.”
(Coca-cola) |
The global soda pop brand’s uniquely contoured bottle has been loved for over 100 years since its release, becoming the first consumer good to appear on the cover of US magazine Time. The first special packaging of the bottle in Korea was done in 2014 with the storytelling package of the “Share a Coke” campaign, followed recently by the 2018 PyeongChang Olympics’ polar bear packaging and cherry blossom design.
By Kim Hye-soo (clairek@heraldcorp.com)