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VT Cosmetics releases new TV ad featuring BTS

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Updated : September 03 2018

South Korean brand VT Cosmetics released a new TV commercial featuring its campaign models of boy band BTS over the weekend.

While also revealing the new slogan “Time to Shine,” the one-minute ad shows each member of the septet appearing in a different setting, striking a pose and gazing into the camera as they strut around the set.

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(VT Cosmetics)
Quality visual effects adorn the video as lights and smoke in clashing colors complement the boy band all made up.

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Jungkook first appears with his bangs styled impeccably as he stands next to a makeup light before the clip transitions to J-Hope, who appears with the phrase “I Respect.”

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Sitting on a throne, RM wearing a shiny disco jacket poses as the phrase “Your Passion” appears.

Jimin is surrounded by huge glow sticks representing “Emotion,” while Suga cut a chic figure wearing a white suit as his reflection in various colors as the word “Color” appears on the screen.

Jin and V come on at last representing “Style,” surrounded by colored smoke and strings of light, completing the brand’s message: “I Respect Your Passion, Emotion, Color, Style.”

The commercial will air not only on TV, but across VT Cosmetic’s social media including Instagram and Twitter.

By Yim Hyun-su (hyunsu@heraldcorp.com)

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