South Korean brand VT Cosmetics released a new TV commercial featuring its campaign models of boy band BTS over the weekend.

While also revealing the new slogan “Time to Shine,” the one-minute ad shows each member of the septet appearing in a different setting, striking a pose and gazing into the camera as they strut around the set.

(VT Cosmetics)

Quality visual effects adorn the video as lights and smoke in clashing colors complement the boy band all made up.

Jungkook first appears with his bangs styled impeccably as he stands next to a makeup light before the clip transitions to J-Hope, who appears with the phrase “I Respect.”

Sitting on a throne, RM wearing a shiny disco jacket poses as the phrase “Your Passion” appears.

Jimin is surrounded by huge glow sticks representing “Emotion,” while Suga cut a chic figure wearing a white suit as his reflection in various colors as the word “Color” appears on the screen.

Jin and V come on at last representing “Style,” surrounded by colored smoke and strings of light, completing the brand’s message: “I Respect Your Passion, Emotion, Color, Style.”

The commercial will air not only on TV, but across VT Cosmetic’s social media including Instagram and Twitter.

By Yim Hyun-su (hyunsu@heraldcorp.com)