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Loona emerges as a promising girl band

By Yim Hyun-su

  • Published : Aug 28, 2018 - 17:40
  • Updated : Aug 28, 2018 - 17:40

Loona has been assessed as one of the most promising rookie girl groups in K-pop at the moment.

The 12-member band, which recently released its first album all together, reached a staggering 100 million total views on its official YouTube channel, “loonatheworld.”

When broken down by country, the US was the country with the most views, followed by South Korea and Brazil, indicating a significant level of interest from international fans, the group’s agency, Blockberry Creative, said.

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(Blockberry Creative)
The group has released two singles so far from its debut album, “Plus Plus.” They are “Favorite” and “Hi High,” the latter of which hit 10 million views in just over a week, an impressive performance for a relatively new group.

The video for “Hi High,” directed by Digipedi, shows an energetic performance from all the bandmates from Loona’s different subunits, who can be seen running in various locations throughout the video.

The music video ends with HeeJin jumping up toward the sky -- capturing the essence of the video, which is positivity and enthusiasm.

The group recently appeared on Mnet’s “M Countdown” and is still at work promoting its debut album.

By Yim Hyun-su (hyunsu@heraldcorp.com)

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