(Naver V app)

Haha was embarrassed by co-workers’ and fans’ candid evaluations of him in the latest episode of web variety show “Big Picture,” which aired via Naver’s V app Monday.

The second season of the program features Kim Jong-kook and Haha running an advertisement agency to earn production costs for a TV drama series featuring top Hallyu stars.

The latest client of the agency was the CEO of a fried chicken company that hired Haha for an advertising campaign.

In recent episodes, the possibility of changing the spokesmodel had been raised, as Haha “has fallen to a lower class,” as he no longer appears on MBC hit variety show “Infinite Challenge.”

Arguably the most successful entertainment show in Korea, “Infinite Challenge” ended its 13-year run on March 31.

To re-evaluate Haha as the spokesmodel, producer Yeo Woon-hyeok suggested opening a file with comments from people around Haha.

While Haha showed his deep-rooted loyalty to the MBC show, producer Kim Tae-ho, the mastermind behind the show, said, “Yoo Jae-suk is the heart, muscle, skin and blood, but Haha is the nose hair (of the show).”

“It’s crucial for the body, but you don’t know what exactly it’s for,” Kim explained.

Naver’s real-time broadcasting app V allows fans to interact with their favorite K-pop stars through live broadcasts. The app is available for Android and iOS. For more information, visit http://www.vlive.tv.

By The Korea Herald (khnews@heraldcorp.com)

Google Play https://play.google.com/store/apps/details?id=com.naver.vapp
Apple App Store https://itunes.apple.com/app/id1019447011?mt=8