K-pop fans all over the globe will be able to enjoy KBS’ music program “Music Bank,” featuring onstage performances by Korea’s pop stars, live through Twitter’s live-streaming service starting mid-October, according to Twitter.

Twitter said Thursday that it will provide live-streaming services both on KBS.twitter.com and its Twitter account @KBSworldTV each week, in partnership with KBS World. The service is available without logging into the sites.

“We’ve been reviewing several live-streaming platforms, and we decided to work with Twitter, which has a huge K-pop fan base and offers an active live-streaming service,” a KBS World official said.

Twitter also shared its plan to expand its “in-stream video sponsorship deals,” where Twitter shares advertising revenue with its livestream partners.

Twitter is also set to live stream the K-pop World Festival 2017 that will be held on Friday at the Changwon Sports Complex Stadium, which will mark the first K-pop-related event livestream on Twitter.

(lotus@heraldcorp.com)