(Jun Hyo-seong's Instagram)

Photos of celebrities wearing similar bracelets are going viral on social media. The bracelets differ in color but carry the same “butterfly” and “cosmos flower” shaped ornaments.

Why are celebs sharing pictures of themselves wearing these bracelets?

The butterfly-and-cosmos shaped accessories are an expression of support for the victims of Japanese sex slavery during World War II. The House of Sharing, a nursing home for surviving victims in Gwangju, Gyeonggi Province, has been selling bracelets since January 2016 to promote a campaign helping the victims.

Wearing the bracelet delivers a message that “We hope victims get back their flower-like youth” ? reflected in the cosmos flowers -- and the butterfly represents “girl’s purity” and “hope.”

The campaign gained little support at first, but with celebrities joining the campaign and sharing bracelet photos on social media, more and more people have become aware of the project.

Here is a list of celebrities who joined the campaign on social media.

(Jun Hyo-seong's Instagram)

1. Secret’s Jun Hyo-seong
Jun Hyo-seong of K-pop girl group Secret posted a photo of herself wearing a bracelet around her neck on her Instagram Wednesday, which was Korea’s Independence Movement Day. She made comments such as “I wore the bracelet as a necklace because of its long and thin string” and “I won’t forget the victims. Thank you, pretty and well-designed bracelet.” Jun has been promoting the bracelet since May 2016.

(DinDin's Instagram)

2. Rapper DinDin
Rapper DinDin is known to be an avid bracelet promoter, wearing it daily and often promoting it on his Instagram. The rapper recently posted a photo where he shows the bracelet with comedian Park Na-rae, who also wore hers.

(Jisook's Instagram)

3. Rainbow’s Jisook and Hyunyoung
Jisook and Hyunyoung of recently disbanded girl group Rainbow shared photos Wednesday on their own Instagram accounts to honor Independence Day. Jisook said “I wish more people could be aware of history,” and Hyungyoung commented “Today is a special day. Wouldn’t it be more meaningful if we joined the bracelet campaign?”

(Jiyeon's Instagram)

4. T-ara’s Jiyeon
K-pop girl group T-ara’s Jiyeon has been promoting the bracelet from the previous month. She recently posted a new photo on her Instagram with the comment “Let’s not forget the victims.”
Other celebs who shared bracelet photos include rapper Kissum, comedian Song Eun-yi and singer Park Joon-hyung.

The bracelets are sold by the website “Anyhuman” created by House of Sharing volunteers, and part of the profits are used to support the organization.

By Hong Dam-young (dyhong@heraldcorp.com)