(Big Hit Entertainment)

Bangtan Boys and Twice have the highest brand value among boy bands and girl groups for February, according to by the Korea Institute of Corporate Reputation.

Over 34 million pieces of data were collected and analyzed by the organization between Jan. 10 and Feb. 11.

This is the third consecutive month that BTS has held on to the No. 1 spot, beating out K-pop favorites EXO, who came in second, and Seventeen who was ranked third.

(JYP Entertainment)

Twice topped the list of girl groups, followed by Black Pink at No. 2 and Red Velvet at No. 3. Twice has held on to the top spot for four months in a row.

The monthly brand value ranking is based on participation, communication and reputation indices.

By Jie Ye-eun (yeeunjie@heraldcorp.com)