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BTS, Twice most talked about K-pop groups

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Published : Jan 15, 2017 - 16:59 / Updated : Jan 15, 2017 - 16:59

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(Big Hit Entertainment)
K-pop groups Bangtan Boys and Twice were respectively the most talked about boy band and girl group in Korea, according to a report by a local think tank.

The Korea Corporate Reputation Research Center looked at positive evaluations of K-pop groups by the public and their popularity in the media. It used keyword data to examine factors such as the “(consumer) participation rate” and “(consumer) communication rate,” with the two groups getting the most mentions.

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(JYP Entertainment)
It also found that BTS’ brand reputation was the highest among all boy bands, followed by EXO, Seventeen and Big Bang. About 71.21 percent of consumer reaction to the brand was positive, according to the report.

Twice led all girl groups, followed by Black Pink, AOA and A Pink. About 76.92 percent of the evaluations were positive.

By Yoon Min-sik (minsikyoon@heraldcorp.com)

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