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Female leads of hit dramas spark lip makeup trend

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Updated : January 11 2017

The leading actresses of recent hit dramas are causing a fashion frenzy in the cosmetics industry -- one that is spreading beyond the Korean Peninsula.

In the drama “Guardian: The Lonely and Great God,” Kim Go-eun has a natural look as a high school student, with standout lip colors.

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(Cosmopolitan/ Lancome)
The “dried-rose” color lipstick Kim used in the drama is Lancome’s l’absolu rouge, #264 PEUT-ETRE shade. It was already popular before the drama started airing, but has since become even more sought after.

Meanwhile, Jun Ji-hyun of “The Legend of the Blue Sea” has driven the drama’s Chinese viewers to search for lip products on portal website Baidu under the term “mermaid lips.”

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(SBS, Hera)
Jun sports different shades of lipstick on the drama. The hot pink lipstick she applied in the first episode is Hera’s Rouge Holic, #147 Supreme Pink shade.

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(SBS, Hera)
The softer red lipstick that she has on during a Christmas party in the12th episode is the same brand’s Rouge Holic Exceptional, #333 Passion shade.

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(MBC, Laneige)
In another series, “Weightlifting Fairy Kim Bok-joo,” Lee Sung-kyung is also setting a cosmetics trend with Laneige’s Two-tone Lip Bar. On the show, she uses the product’s #4 Milk Blurring shade to achieve a gradient effect on her lips.

By Kim So-yeon (syk19372@heraldcorp.com)

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