Female leads of hit dramas spark lip makeup trend
The leading actresses of recent hit dramas are causing a fashion frenzy in the cosmetics industry -- one that is spreading beyond the Korean Peninsula.
In the drama “Guardian: The Lonely and Great God,” Kim Go-eun has a natural look as a high school student, with standout lip colors.
Meanwhile, Jun Ji-hyun of “The Legend of the Blue Sea” has driven the drama’s Chinese viewers to search for lip products on portal website Baidu under the term “mermaid lips.”
By Kim So-yeon (email@example.com)
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