(Left: Shesmiss, Elle)

Jun Ji-hyun has reportedly been replaced by a Chinese actress on an advertisement campaign, following China’s alleged ban on Hallyu stars appearing on state-run TV.

Jun was a model for a Chinese mobile phone brand, but the company has reportedly replaced her with Chinese actress Angelababy.

Jun signed with the company in October.

Similarly, Song Joong-ki signed as a campaign model for another mobile phone brand earlier this year, but was later replaced by Taiwanese actor Eddie Peng.

China reportedly banned Korean TV dramas and commercials featuring K-pop stars on China’s state-run TV stations in retaliation against Korea’s decision to deploy a US advanced missile defense system here.

By Lee Sang-won (sangdoze@heraldcorp.com)