(S.M. Entertainment)

K-pop group EXO was ranked with the highest brand value among boy bands in October and November.

According to over 28 million points of data collected and analyzed by the Korea Institute of Corporate Reputation between Oct. 10 and Nov. 11, EXO was found to have the highest brand value among major K-pop boy bands.

BTS came in at second place and Seventeen at No. 3. Other mentions on the list included VIXX, BTOB, Infinite and SHINee.

(Top: Big Hit Entertainment, Pledis)

By Lee Sang-won (sangdoze@heraldcorp.com)