Han Hyo-joo from the hit drama series “W” took the top spot in in the September review of cosmetics commercial model reputation, narrowly beating actress Park Shin-hye from “Doctors.”

In the analysis by corporate big data research center rekorea.net, Han took the No. 1 spot followed by actress Gong Hyo-jin and Park Shin-hye.

Each actress models for Sooryehan, Clio and Mamonde respectively.

Han Hyo-joo

Gong Hyo-jin

Park Shin-hye

Rekorea.net compiled more than 27,264,000 pieces of data between Aug. 15 and Sept. 16 regarding the models from 36 cosmetics brands used by Koreans.

The data was then indexed and analyzed according to the volume of consumer participation and mentions made on social media.

Han led the score with 3,257,526, Gong with 3,012,692 and Park with 2,035,536.

Noticeable key words in Han’s big data were “smile,” and “Lee Jong-suk,” who was the male lead in “W”.

Han Ji-min and Kim Yuna rounded up the top five.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)