(Innisfree)

Cosmetics brand Innisfree on Friday opened a virtual reality zone in its Gangnam flagship store, featuring its representative model and actor Lee Min-ho.

This new development allows fans a chance to experience a virtual reality date with Lee.



The VR video replicates the scenic flower fields of Jejudo in a panoramic 360 degrees and incorporates scents and a breeze that complete the 4-D experience.

Innisfree has another VR center in its Shanghai Disney Store in China.

The company is the first among its competitors to bring in VR to its marketing.

The aim of the VR zone, according to Innisfree, is to “convey the clean nature and the pure energy of Jejudo, which is the core philosophy of Innisfree's brand value.”

By Lim Jeong-yeo (kaylalim@heraldcorp.com)

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