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Actor Ma Dong-seok reportedly signed an endorsement deal with cosmetic brand Etude House on Monday, and his promotion event for the firm has caught the attention of the public.

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Ma, who is famous for his beefy physique and thuggish roles, has been caught on camera by several passersby who noticed the brutish actor sporting a pink apron at an Etude House store in the Gangnam area of Seoul.

Ma was reportedly accompanied by f(x) member Krystal, who also endorses the cosmetic brand.

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By Lee Sang-won (sangdoze@heraldcorp.com)