A Korean hip-hop label is now riding on the popularity of the K-beauty market.

Kang Min-hee, singer under hip-hop label Brand New Music, shared her daily beauty routine live on Naver V App Sunday.

(Naver V App)

The live show featured the rhythm and blues singer without any makeup, her sister and a pet dog.

After putting on a layer of foundation, Kang started filling in her eyebrows from top to bottom.

She then used four different eyeshadow colors -- white under her eyebrows, pink on the entire upper eyelids, dark brown at the outer tips of the eyes and pink again on the inner tips. Then on the lower eyelids she applied orange-colored eyetip.

Then, using a contouring kit, she highlighted her face by drawing a T-shape with a brush along the center of her forehead and the bridge of her nose, tipping it around the philtrum and extending the brush from inner corner to outer corner.

Kang in the middle of the show said that she would avoid using a too dark and contrasting color along the chin, as it looked “unnatural” to her.

(Naver V App)

Kang also said many people apply eyeliner while raising their eyebrows, and this may cause them to have wrinkles on the forehead.

She stressed that she was not an expert in K-beauty.

“I am simply an ordinary person who likes to put makeup on,” Kang said. The show focuses more on the conversation with fans than the beauty routine itself.

Kang has released four singles and an EP as a member of hip-hop group Miss $ and five singles as a solo artist under Brand New Music.

Naver’s real-time broadcasting app V allows fans to interact with their favorite K-pop stars through live broadcasts. The app is available for Android and iOS. For more information, visit www.vlive.tv.

By Son Ji-hyoung (json@heraldcorp.com)

Google Play https://play.google.com/store/apps/details?id=com.naver.vapp
Apple App Store https://itunes.apple.com/app/id1019447011?mt=8