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Beast becomes face of jewelry brand Javisi

  • Published : Jul 11, 2016 - 14:18
  • Updated : Jul 11, 2016 - 14:18

K-pop band Beast’s members have been chosen as jewelry models for Javisi, the jewelry brand said Monday.

Commercial shoots for the brand began on June 29.

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(Javisi Jewelry)
They modelled the “Beast necklace,” which Beast’s members had helped design.

“Beast and the jewelry design team have been discussing the product design for a long time,” said a representative from Javisi

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(Javisi Jewelry)
“What’s special is that all the Beast members participated in this design project. Each member’s fingerprints are featured at the back of each necklace to symbolize them keeping promises to fans.”

According to Javisi, the necklace will be offered at its store in Seoul and its official website, as well as in Japan, China and Southeast Asia, from Thursday.

Meanwhile, Beast released on Monday its new song “Ribbon,” which is a melancholic song that shows a softer side of the band’s vocals.

By Choi Hyung-won (h.c1110@heraldcorp.com)

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