(The Doota Duty Free)

South Korea’s first late-night duty-free shopping center The Doota Duty Free was launched last Friday in the shopping district Dongdaemun Market, with ads featuring actor Song Joong-ki also revealed at the opening.

(The Doota Duty Free)

(The Doota Duty Free)

Doota Duty Free opened an exhibition dedicated to the recent hit drama “Descendants of the Sun,” in which Song played the lead role. The exhibition includes a life-size panel of the actor, which has been creating buzz among tourists, according to local media outlets.

(The Doota Duty Free)

(The Doota Duty Free)

More details on Song’s endorsement of the shopping venue can be viewed on Doota’s official website.

By Jung Min-kyung (mkj1105@heraldcorp.com)