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Song Hye-kyo sues J.Estina for misappropriation

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Updated : April 27 2016

Actress Song Hye-kyo has sued jewelry firm J.Estina for using her pictures for promotion though the contract ended in January.

According to local media reports, a law firm representing Song has filed a lawsuit against the company.

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(UAA)
The law agency noted that the jewelry firm “is promoting its products using Song’s image through its official website and social network accounts.”

Song signed a contract to endorse the brand in 2014. The company did not extend the contract and it lapsed in January.

Song, who acted a surgeon Kang Mo-yeon in TV series “Descendants of the Sun” is reportedly taking a bold stand against J.Estina, as this is not the first time she has sued it for misappropriation.

In 2013, the company used snaps of her previous work “That Winter, the Wind Blows” to promote its ear accessories without consent. The case was reportedly settled back then.

By Son Ji-hyoung (json@heraldcorp.com)

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