Actor Song Joong-ki, the star of TV drama “Descendants of the Sun,” has been selected as the new model for Hite, the top-selling beer in Korea by liquor producer Hite Jinro, the company announced Thursday.

“Song Joong-ki, who has showcased gentle charm in the drama, is a perfect actor to deliver Hite beer’s strength, which is smooth and easy to drink,” said Lee Kang-woo, marketing director at Hite Jinro.

Song Joong-ki (Hite Jinro)

Song’s new TV advertisement campaign will go on air in April.

In the past, some of the most beloved stars such as actor Hyun Bin and figure skating champion Kim Yuna have modeled for the beer brand.

By Ahn Sung-mi (sahn@heraldcorp.com)