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SK-II, a Japanese beauty brand famous for its traditional sake-based skin care line, has been endorsed by several top actresses in Korea over several years. The brand models are widely perceived as beauty ambassadors with flawless skin. Here are some of the actresses who have revealed great skin in the brand’s advertisements:

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Actress Im Soo-jung has always been known for her youthful features and dewy complexion, and thus was apt to represent the brand’s image.

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Veteran actress Kim Hee-ae is another actress who has great skin compared to her age. Her endorsement helped the brand gain a more mature and versatile image.

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SK-II always tried to establish a pan-Asian reputation and Chinese actress Tang Wei helped the brand expand its horizon.

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Actress Lee Yeon-hee took on some of the purest roles in Korean history dramas and her charm flowed into the brand’s advertisements naturally.

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The brand’s image in South Korea donned a younger look as it is being endorsed by former f(X) member and actress Sulli for its most recent campaign. Her glowing, “peach-like” skin stands out in the brand’s signature red color.

By Jung Min-kyung (mkj1105@heraldcorp.com)