EXO (Spao)

Boy band EXO and girl group AOA, who have until now been the faces of Spao apparel in Korea, will be modeling for the casualwear brand in the entire Asian region, Spao’s parent company announced Friday.

Customers will now be able to see photos of the two hit K-pop groups at Spao stores throughout Asia, including in Malaysia and Chinese-speaking countries.

AOA (Spao)

Additionally, members Seolhyun and Choa of AOA, who were excluded from the domestic ad campaign, will be included in the pan-Asian contract, the company stated.

“Customers are already showing excited reactions,” said an executive from E-Land Group, the conglomerate that houses the clothing brand. “Both EXO and AOA have achieved international popularity. We believe this will boost the appeal of Spao, which is seeking to expand globally, beyond Asia.”

The brand’s new collection book for this season can be seen on its Facebook and Instagram social media pages and on its official website.

By Rumy Doo (doo@heraldcorp.com)