(Keyeast Entertainment)

Actor Park Seo-joon was chosen as the first ever model for the American shoe brand Sperry.

Sperry has been keen on Park as he became an influential figure in the Asian market with his latest appearance in “She was pretty.” According to local media, Sperry felt that Park’s soft but vibrant image fit perfectly with the adventurous, and timelessly fashionable Sperry lifestyle.

Sperry is well-known for marketing its products without any models. Therefore, choosing Park is actually a significant turn for the brand.

(Sperry's Online Shopping Mall)

Sperry was the first to create a selection of hand-crafted boat shoes. The company is currently one of the biggest shoe brands in the global market that has excited wearers since 1935.

The advertisement including Park Seo-joon’s everyday looks and celebrity fashion accompanied by the company’s shoes, will be released in February.

By Kim Ji-young (christinekim@heraldcorp.com)