(Chanyeol's Instagram)

K-pop group EXO’s Chanyeol, among the hallyu stars with the greatest number of Instagram followers, posted a video of him and bandmate Suho laughing for the “Happy Smile Campaign,” Friday.

Chanyeol said, “It’s my honor to take part in this campaign. As I was too nervous to do this alone, I invited Suho to join me,” before abruptly breaking in to smiles and laughs.

The charity project, designed to help children in need, calls on its participants to upload a 10-second video of their laughing faces on social media and appoint the next three people.

Chanyeol’s pick were singers Junggigo, Basick and EXO-L.

While the spread of videos is hoped to raise awareness for the campaign, the more critical and fundamental part is for each participant to send a text message, “Happy Smile Campaign,” to #2004 via their cellphone, through which 2,000 won ($1.70) will automatically be donated for the welfare of impoverished children.

SM Entertainment and UNICEF are collaborating on this campaign.

SM artists beyond Chanyeol, including f(x)’s Luna and group Red Velvet, along with television entertainers Jun Hyun-moo, Kim Young-cheol and more, have also taken part.

Chanyeol had carried out the similar “Ice Bucket Challenge” in 2014 when it was a global trend to fundraise for Lou Gehrig’s Disease patients. His Instagram handle is @real__pcy.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)

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