South Korea’s low-cost carrier Jeju Air began airing television commercial featuring actor Kim Soo-hyun on Sunday.

(Jeju Air)

The company’s official said, “The commercial portrays the brand’s value, which aims to get rid of the financial burden and complexity of flight trips. We want to come closer to our clients together with hallyu star Kim Soo-hyun.”

(Jeju Air)

In the video, Kim, who is dressed in a white dress shirt, beams broadly at the camera in front of Jeju Air’s model plane.

The 27-year-old actor, known as the “king of commercials” in the Korea’s entertainment scene, is said to have grossed over 18 billion won ($15 million) in advertising revenue both in China and Korea following his megahit drama “My Love from the Star.”

Kim has recently landed a starring role in the upcoming movie “Real,” which is set to go into production in December.

(khnews@heraldcorp.com)

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