(OSEN)

The Ministry of Culture, Sports and Tourism and Hanbok Advancement Center named actress Ha Ji-won an honorary ambassador of hanbok -- Korea’s traditional dress -- in celebration of annual Hanbok Day on Wednesday.

Every October, Hanbok Day is held to promote the excellence of the traditional outfit and to boost the industry. Titled “Gyeongbokgung Palace Moonlit Hanbok Fashion Show,” this year’s event will be held at Gyeongbokgung Palace in central Seoul.

The appointment ceremony will be hosted by Minister of Culture, Sports and Tourism Kim Jong-deok at a promotional event to be held at 7 p.m. on the day.

“The starlet showcased the beauty of hanbok in various hit dramas like ‘Empress Gi’ and ‘Hwang Jini,’ and garnered huge popularity across Asia,” an official explained the reason of her nomination, in an interview with a local newspaper on Monday.

The actress will promote the costume through a number of photo spreads and promotional videos.

By Ko Ji-seon (jiseonko@heraldcorp.com)