(Starhaus Entertainment)

Filipino fashion brand “Bench” announced Wednesday that it has recently renewed its modeling contract with Hallyu star Lee Min-ho for the fourth consecutive years.

Established in 1987, the brand had previously worked with top world celebrities including Adam Levine of Maroon 5, Bruno Mars and Joe Jonas of the Jonas Brothers, but Lee is the first model to represent the brand for that long.

Lee has contributed a lot to sales increases, as the actor’s hit dramas, including “Boys Over Flowers” and “The Heirs,” have been well received in the country, according to his label Starhaus Entertainment.

By Ko Ji-seon (jiseonko@heraldcorp.com)