K-pop girl group Stellar, whose R-rated music video and revealing outfits have received much criticism lately, will unveil a clip of their recent performance in a virtual reality video format -- which provides a 360 degree rotating view of the scene.

Moovr, the company that specializes in VR contents, said on Wednesday that they created the showcase clip of the much-talked about single “Vibrato” in a VR format. The video will be released on Thursday at noon via YouTube.

Stellar (The Entertainment Pascal)

The clip is from July 27. The viewers can scroll around the video by using their mouse on the web or simply move around their gadgets to watch on smartphone, which will allow them to see the 360-degree view of the stage as the four members perform. This video was made possible thanks to 360-degree cameras and YouTube, which has supported 360-degree content since March.

Moovr released the VR clip of K-pop boy group Infinite’s music video “Bad” two weeks ago. The video garnered more than 1.5 million viewers within two days of release on YouTube.

“We focus on unlimited potential of VR contents,” said Kim Yoon-jung, CEO of Moovr. “Prior to the formation of VR market, we not only developed the technology to create the contents, but also possess the know-how.”

The company is planning to work with different artists in an array of fields to create diverse contents in the future.

Stellar’s VR clip will be unveiled at noon on Thursday via YouTube.

By Ahn Sung-mi (sahn@heraldcorp.com)