(Blanc & Eclare/Weibo)

Singer and fashion entrepreneur Jessica features in the latest promotional campaign by her brand, Blanc & Eclare.

The most recent photo released on the brand’s Weibo page shows Jessica holding its Trunk Bay tote bag.

“Our creative director cradles the trunk bay tote, comfy in a white calacomte and rabbit shorts,” the brand said Friday in a note accompanying the photo.

Blanc & Eclare has also released photos of Jessica modeling a dress and jeans from the brand.

(Blanc & Eclare/Weibo)

Jessica, a former member of girl group Girls’ Generation, launched her fashion brand last summer. She parted ways with Girls’ Generation shortly afterward.

Blanc & Eclare retails items online and in select stores across Asia.

(Blanc & Eclare)

By Yoon Sarah (sarah356@heraldcorp.com)

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