From left: Actress Park Shin-hye and members of K-pop boy group Super Junior -- Donghae, Eunhyuk and Leeteuk. (Yonhap/OSEN)

The country’s biggest duty-free shop operator Lotte Duty Free is making a short film, starring hit actress Park Shin-hye and members of K-pop boy group Super Junior -- Donghae, Eunhyuk and Leeteuk.

Lotte said on Thursday it is producing a film set in Jejudo Island in a bid to share the beauty of the island with global viewers.

Under the title of “Start Traveling,” the movie will be set in Jejudo’s famous tourist destinations including its coast road and Baozen Street. It is scheduled to be released late this month in Jejudo Island, marking the opening of its new store there.

The film will be available on diverse online platforms including YouTube, Facebook and China’s video sharing site Youku, the company said.

Lotte Duty Free has been making music videos starring K-pop stars to promote Korean culture since 2009. Last year, it produced a short movie set in tourist destinations of Seoul, Busan and Jejudo Island. The movie filmed in Jejudo Island starring Park Shin-hye and Jang Keun-suk generated 4 million views on YouTube and Youku.

(khnews@heraldcorp.com)

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