Korean actress Park Shin-hye, who won acclaim in the hit drama "Pinocchio," which concluded last month, renewed several of her promotional contracts following rave reviews and soaring ratings. Kpop Herald has put together a complete list of her current endorsements.
1. Vegemil
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| Spring 2014 (Vegemil) |
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| Spring 2014 (Vegemil) |
The 24-year-old has modeled for the Korean soy milk company, owned by Dr. Chung's Food Co., since spring 2013.
2. Millet
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| Spring-summer 2014 campaign (Millet) |
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| Fall 2014 campaign with Big Bang's T.O.P (Millet) |
Park has endorsed the French outdoor clothing brand since last year, alongside T.O.P, a rapper in the K-pop quintet Big Bang. The actress, who was
spotted wearing Millet jackets in "Pinocchio," recently modeled for the brand's upcoming spring-summer 2015
ad campaign in Thailand.
3. Lotte Duty Free
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| Fall 2014 (Lotte) |
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| Winter 2014 (Lotte) |
Park stars in advertisements for the Korean conglomerate's duty-free subsidiary together with actor Lee Min-ho, with whom she starred in the 2013 drama "The Heirs," and K-pop boy group EXO.
4. Mamonde
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| (Mamonde) |
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| (Mamonde) |
The starlet has modeled for the Korean cosmetics company, owned by AmorePacific, for the past year. The makeup brand saw
a surge in sales when it was revealed that Park wore the company's Creamy Tint Color Balm in "Pinocchio."
5. Median toothpaste
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| (AmorePacific) |
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| Commercial for Median's It's White whitening toothpaste with "Reply 1994" actor Yoo Yeon-seok. (AmorePacific) |
When Park starred in commercials alongside "Reply 1994" actor Yoo Yeon-seok for the launch of Median's It's White whitening toothpaste, fans flocked to buy the dental product. The actress has endorsed the toothpaste range, also owned by AmorePacific, for the past year.
6. Bruno Magli
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| Park models Bruno Magli handbags for fashion magazine Harper's Bazaar's June 2014 issue. (Harper's Bazaar) |
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| Fall 2014 campaign (Bruno Magli) |
Park has modeled the Italian shoe and accessories brand's handbags both on- and off-set. Since she was spotted carrying the
luxury label's backpack, retailed under Kumkang in Korea, the $596 item quickly began to sell out both online and in stores.
7. AGATHA
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| AGATHA's spring-summer 2015 campaign was unveiled Tuesday. (AGATHA) |
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| Fall 2014 campaign, revealed last August. (AGATHA) |
Park, who recently took part in the French jewelry company's
spring-summer campaign, has represented AGATHA since last August.
8. VISA card
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| (Visa, Inc.) |
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| (Visa, Inc.) |
The Korean actress has modeled in campaigns for the global credit card since last year.
9. Orion Goute Biscuits
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| (Orion Confectionary Co.) |
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| (Orion Confectionary Co.) |
Park has endorsed Orion Confectionary Co.'s Vietnamese range of Goute coconut-and-sesame biscuits, marketed as Gosomi in Korea, since summer 2014.
10. VIKI
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| (VIKI) |
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| (VIKI) |
The Korean women's fashion brand revealed Park as its model
last month, shortly before releasing its spring-summer campaign with the 24-year-old.
11. Mind Bridge
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| (Mind Bridge) |
Korean clothing company Mind Bridge, which retails "business casual" clothes, unveiled Park as its new model alongside model-turned-actor Sung Joon on Wednesday.
12. Rapido
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| (Rapido) |
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| (Rapido) |
The Chinese sportswear company unveiled its spring-summer campaign with Park last month, following the international success of "Pinocchio," in which the actress starred opposite actor Lee Jong-suk.
By Yoon Sarah (sarah356@heraldcorp.com)
