(Leon)

Singer and TV personality Lee Sang-min ranked No. 1 in male model brand reputation in September.

The Korea Reputation Center analyzed more than 14.7 million pieces of data on 50 male advertisement models between Aug. 22 and Saturday.

The results showed that Lee, who is enjoying a second blooming, starring in several variety shows including SBS’ “My Ugly Duckling” and JTBC’s “Knowing Bros,” received the highest rating on the brand reputation index of 965,700.

Kang Daniel of boy band Wanna One debuted at No. 2, with a rating of 879,372.

(YMC Entertainment)

Following the two on the ranking was actor Park Bo-gum, who received a rating of 737,735.

Other top performers included Song Joong-ki, Yoo Jae-suk and Park Seo-joon.

The monthly brand reputation ranking of commercial models is based on participation, communication, media and community indices.

By Kim So-yeon (syk19372@heraldcorp.com)