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Big Hit chief says BTS’ US activities not an option yet

  • Published : Nov 14, 2016 - 12:04
  • Updated : Nov 14, 2016 - 12:04

(Big Hit Entertainment)
Bang Shi-hyuk, chief producer of Big Hit Entertainment, said in a Sunday interview that boy band BTS, the flagship act of the agency, will not be making a US debut any time soon.

“We have focused on BTS’ upside and originality as a K-pop boy band, and we will continue to,” the 44-year-old told local news outlet OSEN.

“If the overwhelming worldwide attention allows BTS to make inroads into the US mainstream market, I would appreciate that, but it is inappropriate for us to prepare for BTS’ US market penetration now.”

BTS has entered the US Billboard 200 chart three times since the group debuted in 2013. Its second full-length album, released on Oct. 10, marked a career high at No. 26.

During the interview, Bang said the commitment of the members is key to the group’s success.

(Big Hit Entertainment)
“All BTS members can write lyrics, compose and produce a song, and that’s the biggest advantage of BTS,” Bang said. “Every member knows what to do and can accomplish his duty to the fullest.”

BTS held “BTS 3RD MUSTER [ARMY.ZIP+]” for its international fan community A.R.M.Y in Gocheok Sky Dome in Seoul on Saturday and Sunday, drawing some 38,000 fans from around the world.

By Son Ji-hyoung (json@heraldcorp.com)

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