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Song Hye-kyo becomes face of eyewear brand

  • Published : Nov 21, 2018 - 11:53
  • Updated : Nov 21, 2018 - 11:53

Song Hye-kyo is to be the exclusive model for eyewear brand VEDI VERO for the year 2019, the fashion brand announced Tuesday.

VEDI VERO is a local eyewear brand established by Sewon I.T.C. The brand has business in some 40 countries, and is gearing up for a more aggressive overseas expansion with plans to export its products to 80 foreign countries in 2019.

Selecting Song as its brand ambassador is part of the company’s efforts to appeal to a broader base of global consumers.

Song, a veteran actress, rose to international stardom following her role in the hit TV drama “Descendants of the Sun,” next to actor Song Joong-ki.

The two actors made headlines for tying the knot after starring in the drama together.

Two years since “Descendants of the Sun,” Song Hye-kyo’s next TV role is in “Boyfriend,” slated to premiere Nov. 28 with pan-Asian heartthrob Park Bo-gum as the male lead.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)

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