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Song Hye-kyo becomes face of eyewear brand

  • Published : Nov 21, 2018 - 11:53
  • Updated : Nov 21, 2018 - 11:53

Song Hye-kyo is to be the exclusive model for eyewear brand VEDI VERO for the year 2019, the fashion brand announced Tuesday.

VEDI VERO is a local eyewear brand established by Sewon I.T.C. The brand has business in some 40 countries, and is gearing up for a more aggressive overseas expansion with plans to export its products to 80 foreign countries in 2019.

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(VEDI VERO)
Selecting Song as its brand ambassador is part of the company’s efforts to appeal to a broader base of global consumers.

Song, a veteran actress, rose to international stardom following her role in the hit TV drama “Descendants of the Sun,” next to actor Song Joong-ki.

The two actors made headlines for tying the knot after starring in the drama together.

Two years since “Descendants of the Sun,” Song Hye-kyo’s next TV role is in “Boyfriend,” slated to premiere Nov. 28 with pan-Asian heartthrob Park Bo-gum as the male lead.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)