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Instagram launches EXO photo filter

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Published : Nov 5, 2018 - 15:46 / Updated : Nov 5, 2018 - 15:46

EXO is the first Korean band to get its own Instagram filter.

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(Instagram)
According to Instagram on Monday, the K-pop boy band EXO collaborated with the social media platform with the idea of launching an EXO camera filter.
The new feature, launched Nov. 2 to coincide with the release of the band’s new LP “Don’t Mess Up My Tempo,” superimposes the image from EXO’s latest album cover on an Instagram user’s post.

The photo depicts the eight charismatic band members on motorcycles.

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(Instagram)
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(Instagram)
In the filter, called “Tempo,” Instagram conveys that same charisma. When an Instagram user applies the filter, the hook of the song “Tempo” starts playing, and helmets and motorcycles appear on the screen if the user nods along with the music.

The K-pop band recently dropped the megahit LP, for which preorders have surpassed 1.1 million, making EXO a “quintuple million seller.”

By Kim Hye-soo (clairek@heraldcorp.com)

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