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BTS tops brand value among K-pop acts for September

  • Published : Sept 9, 2018 - 14:39
  • Updated : Sept 9, 2018 - 14:39

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BTS has been ranked No.1 on the Korean Reputation Center’s brand value index for September.

According to a survey of over 110 million data on male K-pop acts collected by the KRC between Aug. 8 to Sunday, BTS emerged top with a brand reputation index of 25,090,251. That’s up about 72 percent from last month’s index.

Released each month, the brand value ranking is based on participation, communication, media and community indexes.

BTS received high ratings for the terms “amazing,” “nice” and “thank you” in link analysis and “Billboard,” “idol,” “concert” in key word analysis.

Project boy band Wanna One and Nu’est W took second and third place, followed by acts like Seventeen, EXO, NCT, The Boyz, BTOB, Infinite, Big Bang, Stray Kids and SHINee.

After returning to the top of Billboard 200 with its recent “Love Yourself: Answer” album, BTS has recently kicked off its world tour with the first four shows in Los Angeles.

(lotus@heraldcorp.com)

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