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Revisiting Black Pink’s success on second anniversary

By Kim Arin

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Published : Aug 8, 2018 - 19:03 / Updated : Aug 8, 2018 - 19:03

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(Black Pink's Facebook @BLACKPINKOFFICIAL)
It’s hard to believe only two years have passed since Black Pink made a bombshell appearance on the music scene with August 2016’s “Boombayah.” YG Entertainment’s first female-only act since 2NE1’s debut in 2009, the foursome has been breaking records and topping charts non-stop. As music fans everywhere celebrate Black Pink’s anniversary, here are some of the highlights from its two-year career.

1. Over 1.5 billion YouTube views

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(Black Pink's Facebook @BLACKPINKOFFICIAL)
Black Pink has six official music videos on YouTube to date, whose total views amount to top 1.5 billion. This means that if we were to ascribe a view per person, close to a fifth of the world’s 7.2 billion people have watched a Black Pink music video at least once.

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(Black Pink's Facebook @BLACKPINKOFFICIAL)
Two out of its six music videos (“As If It’s Your Last,” “Boombayah”) have exceeded 300 million views, with three over-200-million-viewed videos (“Ddu-du Ddu-du,” “Fire,” “Whistle”) well on their way to hit that milestone. Even its least-watched music video “Stay” has hit 100 million views as of April 2017.

The music video to the latest hit “Ddu-du Ddu-du” set the record for the fastest K-pop music video to reach 250 million views, and 2018’s most-viewed YouTube video in a 24 hour period.

2. Billboard records

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(Black Pink's "Square Up" album cover, Billboard)
Black Pink’s “Square Up” marked the quartet’s first release in album form, having released all of its previous songs in singles, and also its break from a yearlong hiatus. It is an understatement to say that the hotly anticipated return did not disappoint.

“Square Up” debuted at No. 40 on Billboard 200, the highest-ever level charted by a female K-pop act. Its lead track “Ddu-du Ddu-du” also debuted at No. 55 on Billboard’s Hot 100, making Black Pink the first K-pop girl group to hit the charts since Wonder Girls’ “Nobody” in 2009.

3. Multimillion social media following

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(Black Pink's Instagram)
Black Pink boasts a prominent social media presence, with 11.4 million Instagram followers as of Wednesday (Aug. 8). The members each launched individual Instagram accounts concurrently with the release of “Square Up,” and the four accounts’ combined number of followers came in at a whopping 22.5 million.

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(Black Pink's Facebook @BLACKPINKOFFICIAL)
“It’s amazing how fast two years have passed since our debut,” Black Pink said on the eve of its second anniversary. At only two years of age, Black Pink joins K-pop’s biggest names, surpassing many milestones set by other high-profile groups that came before them. It will be fascinating to witness what this already world-class girl group achieves in the years to come.

By Kim Arin (arin@heraldcorp.com)

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