US-based Billboard has shown interest in the K-pop competition show “Produce 48” over the past few months, calling it a new paradigm of K-pop, according to Billboard Korea.

A screenshot of Billboard’s article on ‘Produce 48’ (Billboard)

Billboard wrote an article about the show on June 15, marking the first time it reported on a Korean audition TV show.

It also shed light on temporary K-pop groups like Wanna One, I.O.I and JBJ that were formed from such programs.

According to Billboard Korea, “Billboard has introduced survival audition programs as a trend in Korea.”

By Park Jin-won (jpark13@heraldcorp.com)