Celebrity marketing is an important means of advertisement for fashion houses. Consumers are curious of what stars are wearing outside of shooting scenes and official events. They crave more information about the daily outfits of their favorite stars.

While it was considered more traditional for consumers to buy clothes after seeing the advertisements by celebrities, the order has been reversed. Some celebrities are signed as brand models after they are snapped in their regular clothes, which then sell-out.

(LAP)

Daniel Kang from Wanna One was photographed in a local fashion brand’s coat on his way to an airport. After the photos were released, the coat sold out causing the brand to manufacture more. Soon, Kang was signed as the brand’s model. An official admitted that the surge in sales led to the modeling contract.

Here is a list of stars who have been chosen as brand models thanks to their daily fashion.

1. Kim Tae-ri

(Nice Claup)

Rookie actress Kim Tae-ri, who has featured in various films, continues to gleam in the fashion scene. Her check-pattern suit sold-out last April, garnering attention from consumers and even the clothing brand. Kim was selected as the brand’s muse for the Fall-Winter season.

2. Son Na-eun

(Online Community)

(ADIDAS)

When searching for Son Na-eun on the web, the word “leggings” always comes along. After a video of her dance practice was released, viewers wentcrazy for the leggings she was wearing. Over the next year, the leggings became a must-have item constantly selling out. The global sportswear brand recently selected Son as the model.

3.Suzy

(Grazia)

There also was an episode that proved Suzy’s soft power in the makeup industry. Suzy’s lipstick in a fashion photo shoot became a hit. It was rumored that she was wearing a global beauty brand’s lipstick that wasn’t sold in Korea. Consumers ordered the lipstick through foreign websites, paying much more than the original price. Responding to the sudden demand, the brand decided to launch the color in Korea. Customers lined up at the stores, reserving the product. The lipstick sold out before it was revealed that Suzy had actually been wearing a different lipstick.

By Im Eun-byel (silverstar@heraldcorp.com)