Former member of now-disbanded K-pop group Sistar, Hyolyn is going strong with her solo act. Following her establishment of own label “Brid3” (Bridge) on Nov. 13, the solo artist unveiled plans to expand her career path as Amipure’s cosmetics model on Friday.

“We have selected Hyorin as our cosmetics brand Amipure’s body care product model after she recently started working independently,” a company official said.

(Photo courtesy of Amipure)

While actress Choi Kang-hee represents Amipure’s skin care line, Hyorin is to represent the body care products due to her healthy body image.

The cosmetics company plans on unleashing to the public Hyorin’s body care advertisements via online and offline channels.

Fans may anticipate her new look through Amipure as well as her future creative productions through her newly established “Brid3” label after leaving Starship Entertainment.

By Catherine Chung (cec82@heraldcorp.com)