Seolhyun ranged from exuding innocence to seduction while shooting photos for local hair product brand Kerasys.

In the photos, uploaded to the brand’s official social media pages, the K-pop star showed off various looks.

“Seolhyun‘s wide range of charming looks captured the essence of our product,” an official from Kerasys said.

One of the hottest stars in Korea and part of eight-member girl group AOA, Seolhyun has pursued various fields, performing as a singer, actress and TV personality.

Photo credit: FNC Entertainment