(Naver TV)

Yook Sung-jae, who starred in the drama “Guardian,” has indirectly promoted Tiffany & Co. jewelry via internet broadcasting.

In a White Day series titled “Love is …,” Yook works as a part-timer in a cafe and a Tiffany & Co. shop so that he can buy a present.

The three-part web series is a collaboration between Tiffany & Co. and On Style.

(On Style)

Lee Dong-wook, Yook and Gray will be lead characters in different episodes, which will each feature them preparing a special gift for White Day, which is celebrated in Korea as a followup to Valentine’s Day.

Yook’s episode aired via Naver TV on Tuesday, while Lee’s episode will be aired Wednesday and Gray’s on Thursday. All three episodes are also set to air on the small screen Saturday via On Style.


By Lim Jeong-yeo and Jie Ye-eun (yeeunjie@heraldcorp.com)