Gong Yoo topped the brand reputation index for endorsements, according to data by the Korea Business Reputation Research Institute.

(MAXIM)

Kim Go-eun ranked second while Park Bo-young took the No. 3 spot. Other stars on the list include Song Joong-ki, Taeyeon, Lee Min-ho, Hyun Bin and G-Dragon.

The research institute compiled and analyzed data from January to February this year, reflecting consumers’ brand participation and the amount of interaction.

By Im Eun-byel (silverstar@heraldcorp.com)