(0/1 Creative Book)

Hyoyeon of K-pop group Girls’ Generation showed off her charm in a photo shoot with the digital beauty and fashion magazine 0/1 Creative Book.

In the images released Tuesday, the singer oozes charm and a mysterious air, with her hair dyed in different colors resembling a bundle of flowers.

In one picture, her long eyelashes are curled up in the shape of a flower pedal.

The singer’s photos are part of the magazine’s long-term project that includes themes such as “Performance” and “Redflower.” Hyoyeon was the first model to work with the theme “Redflower.”

“Hyoyeon is not just our model, but our muse,” said an official from the magazine.

“We are delighted to portray her emotional and delicate character, which has been overshadowed by her public image as a bubbly K-pop star.”

The magazine will work with other celebrities and K-pop stars for other themes of the project.

By Hong Dam-young (dyhong@heraldcorp.com)