(Vedi Vero)

Actor Lee Jong-suk will endorse eyewear brand Vedi Vero starting Thursday.

Lee, who recently returned to the spotlight on the back of popular fantasy TV series “W,” will represent the sunglasses brand throughout the second half of this year.

Before the announcement from Vedi Vero Thursday, photo spreads featuring Lee clad with Vedi by Vedi Vero products were released through fashion magazine Arena in June. Vedi by Vedi Vero is a sub-brand of the luxury eyewear brand.

(Arena Korea)

(Arena Korea)

The announcement came on the heels of the news that he is modeling for Lotte Duty Free Shop, the nation‘s top duty free shop operator in terms of yearly sales.

Lee is currently playing Kang Chul, a self-made business mogul in a world created by a Web cartoonist.

By Son Ji-hyoung (json@heraldcorp.com)