(Smart School Uniform)

Korean boy band BTS and girl group GFriend will model for a brand of Smart School Uniform, the company announced Friday.

The company also released photos of two idol groups donning school uniforms, expecting the idol groups to make a fresh approach to teenagers who feel isolated and do not communicate with their parents.

“BTS proactively interacts with many middle- and high-school students via social media and Naver V app,” said a marketing representative. “That’s the reason we chose BTS as our next model.”

The firm, in addition, rolled out plans for weekly street campaigns featuring both BTS and GFriend every Wednesday. The campaigns will be cosponsored by Smart School Uniform and the Korean National Council on Social Welfare.

On June 4, BTS and GFriend are poised to release a song named “Family,” a part of the endorsement campaign.

By Son Ji-hyoung (json@heraldcorp.com)